PROBLEM
'Teqball' is a minority sport that has potential to be much more established and prominent with the correct type of campaign and outreach.
INSIGHT
With Teqball you can improve and evolve into the best version of yourself.
SOLUTION
Championing mental enhancement and technical evolution. Using icons and role-models in major sport Football as the tool to enhance technique and make the sport groundbreaking.
In this group project, our task was to take a minority sport and make it massive with targeted advertising. Taking TEQBALL, our insights were to get people to improve and evolve into the best version of themselves. Using icons and role models the aim was to portray the sport as the ultimate tool to enhance yourself. Credit: Jack Saunders.